David, here's a website that sells your kits and books your bench.

The kits are what the site sells, so this is the biggest job. For each of Stage 1, Stage 2, Stage 2.5, Stage 3 Light, Stage 3 and the Turbo kit, we need:

• PriceThe real price. Every price on the site now is a sample.
• What it's built to doTwo or three sentences in your own words. Who it's for, and how it's different from the stage below it.
• Every part in the kitItemized, so a customer knows exactly what they're paying for.
• What to expectThe improvement a customer can reasonably expect. Honest, no guarantees needed.
• InstallHow hard it is, the tools needed, and anything else they'd have to buy.
• Five photosThe full kit laid out, three part close-ups, and one installed on a motor. See the photo tips in group 11.
• Two questions about the ladderIs Stage 1.5 its own kit? Does any stage need the one below it first? (The site guesses 2.5 and up need Stage 2.)

The shop shows four parts right now. Two of them are just placeholders until you tell us your real parts list.

• Billet valve covers (pair)Real name, price, description, what it fits, three photos.
• Tach pod mountReal name, price, description, what it fits, three photos.
• The rest of your partsEverything else you sell: name, price, a line or two about it, what it fits, and whether it's in stock or made to order.
• Part numbers, if you use themOptional. Helps when customers call about an order.

The fit checker only works if it knows which motors each kit and part goes on.

• Each kit and part: which motors it fitsBrand, model, horsepower and years.
• Combinations that don't work, and whySo nobody buys a kit their motor can't take.
• Kits vs. service onlyWhich brands you sell kits for, and which you only work on: Gator-Tail, Mud Buddy, Go-Devil, Mud Walker, ProDrive, Vanguard, Yamaha. Your YouTube also mentions Copperhead and Backwater. Should they be on the list?

Customers want to see a boat like theirs running the kit before they buy. There are two sheets now. One is from Donald A.'s Google review and is missing details. The other is only an example and gets replaced.

• Donald A.'s 1754 Gator-Tail, Stage 2Boat size, engine, a before photo, an after photo, a photo of the parts installed, and Donald's OK to feature it.
• Two to four more builds you're proud ofFor each: boat make and model, size, engine, stage, parts that went in, hours on it, how it runs now, three photos (before, after, installed), and the owner's OK.

We found most of these online. Tell us what's right.

• PhoneIs (321) 271-0718 the main line? Facebook also shows a 407 number under Georgia.
• Email for the siteWhere order and clip emails should go. There isn't one on the site yet.
• HoursGoogle says Mon–Fri 9–6, closed weekends. Right?
• AddressOK to show 716 Clarke Ave, Melbourne, FL 32935?
• "Veteran owned" and your first nameOK to use both? Anything you'd like added, like your branch?
• Next open bench slot and lead timeThe date and "about 2 weeks" are placeholders. You'll keep these current from your dashboard.

• Your real order stepsThe site uses Order Received → Parts Prep → Build in Progress → Testing → Packing → Shipped → Delivered. Rename or cut any to match how you work.
• Turnaround for each kitHow long from order to shipped, roughly.
• ShippingWhich carriers (UPS, FedEx, USPS, freight), what you charge, and where you'll ship.
• The emails customers getDrafts for each step are in your dashboard. Read them and change the wording to sound like you.

Anyone selling online needs these written down. A few plain sentences each is plenty.

• ReturnsCan a kit come back? Within how long, and in what condition?
• WarrantyWhat's covered on parts and on shop work, and for how long.
• Cancellations and refundsEspecially once a kit is already being built.
• Sales taxCheck with your accountant on what to charge, and where.

• Stripe account for card paymentsYou set it up with your business details and the bank account for payouts. We'll walk you through it. Stripe takes a small fee per sale, no monthly fee.
• Your web addressDo you already own one? If not, which name do you want?
• Your social linksConfirm Facebook, TikTok (@performancemudmotors23) and YouTube (@performancemudmotors). Do you have Instagram?

Phone photos are fine. Shoot in daylight, hold still, fill the frame. Send the originals, not screenshots or downloads from Facebook or TikTok.

1. Each kit laid out on the benchEvery part in the box, shot from straight above. One per stage.
2. Close-ups of each partTwo or three angles. Valve covers and tach pod too.
3. Kits installedOn the motor, cowl off, from the side so the parts show.
4. Before and after for each build sheetSide view of the boat on the trailer or on the water.
5. Build Cam photosBench progress shots, like you already send customers.
6. You at the benchWorking, not posing, with light from the bay door.
7. Your original videosFrom your phone or GoPro. Much sharper than TikTok downloads.
8. Logo fileThe original, as big as you have, ideally with a see-through background. The site uses your Facebook picture for now.

• OK to keep the Coot Life and TTK art on the site?

• OK to quote your Google reviewsWord for word, by first name and last initial (Dilyn K., Justin C., Michael M., Dayenly D., Donald A.).
• Any customer who'd rather not be namedWe'll leave them off.